2. What are advantages and disadvantages when implementing CRM on an organizational basis versus on a limited

Question:

2. What are advantages and disadvantages

when implementing CRM on an

organizational basis versus on a limited

functional basis (e.g., sales force only)?

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Customer Relationship Management Concept Strategy And Tools

ISBN: 9783662553800,9783662553817

3rd Edition

Authors: V. Kumar , Werner Reinartz

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Question Posted: Oct 28, 2024 03:00 AM

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2. What are advantages and disadvantages when implementing CRM on an organizational basis versus on a limited functional basis (e.g., sales force only)?
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2. What are advantages and disadvantages when implementing CRM on an organizational basis versus on a limited

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Customer Relationship Management Concept Strategy And Tools

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