2. What are the immediate operational benefits from CRM? How might a company estimate the benefits and
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2. What are the immediate operational benefits from CRM? How might a company estimate the benefits and costs of CRM prior to CRM implementation?
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Related Book For 
Customer Relationship Management Concepts Applications And Technologies
ISBN: 978-1032247441
5th Edition
Authors: Daniel D Prior ,Francis Buttle ,Stan Maklan
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