3. How far should Starwood push its direct offerings to its program members? How can it discover...

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3. How far should Starwood push its direct offerings to its program members? How can it discover the boundary?

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Customer Relationship Management: Concept, Strategy, And Tools

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2nd Edition

Authors: Michael Pearce

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Question Posted: Oct 28, 2024 08:00 AM

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3. How far should Starwood push its direct offerings to its program members? How can it discover the boundary?
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3. How far should Starwood push its direct offerings to its program members? How can it discover the boundary?
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2. What should Starwood do to attract loyalty program nonusers into the program or find out more about the behavior and preferences of this large group?
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3. How far should Starwood push its direct offerings to its program members? How can it discover...

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Customer Relationship Management: Concept, Strategy, And Tools

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