3. How might companies use MA software? What functionality might support a company operating in a B2C
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3. How might companies use MA software? What functionality might support a company operating in a B2C setting? How might this differ for a company operating in a B2B setting?
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Related Book For 
Customer Relationship Management Concepts Applications And Technologies
ISBN: 978-1032247441
5th Edition
Authors: Daniel D Prior ,Francis Buttle ,Stan Maklan
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