3. How much is invested in a customer-firm relationship has a larger impact on long-term customer profitability

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3. How much is invested in a customer-firm relationship has a larger impact on long-term customer profitability than how the expenditures are invested across communication channels

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Customer Relationship Management: Concept, Strategy, And Tools

ISBN: 205432

2nd Edition

Authors: Michael Pearce

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Question Posted: Oct 28, 2024 08:01 AM

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3. How much is invested in a customer-firm relationship has a larger impact on long-term customer profitability than how the expenditures are invested across communication channels
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3. How much is invested in a customer-firm relationship has a larger impact on long-term customer profitability

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Customer Relationship Management: Concept, Strategy, And Tools

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