3. The impact of learning and innovation. The enhanced learning and innovation resulting from CRM add more
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3. The impact of learning and innovation. The enhanced learning and innovation resulting from CRM add more value by reducing the cost incurred by the company through higher marketing effectiveness and improved products and services delivered to customers.
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Related Book For 
Customer Relationship Management: Concept, Strategy, And Tools
ISBN: 205432
2nd Edition
Authors: Michael Pearce
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