4. List some of the key uses of marketing databases. Provide an example for each of those• .1. Implementing CRM globally has greater challenges and complexities, including language barriers, and colloquial nuances of doing business. In India, for example, a country with 22 official languages and 1652 other languages recognized by the Indian Census, culture and language will vary slightly from state to state. This will inevitably require producers of CRM software or services, to understand its global firms, and be able to strategically analyze the data of its foreign-to-them customers

(Schaeffer, 2017).