4. Should we invest in building brand value or customer value? ...

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4. Should we invest in building brand value or customer value?

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Customer Relationship Management Concept Strategy And Tools

ISBN: 9783662553800,9783662553817

3rd Edition

Authors: V. Kumar , Werner Reinartz

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Question Posted: Oct 28, 2024 07:00 AM

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4. Should we invest in building brand value or customer value?
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Customer Relationship Management Concept Strategy And Tools

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