7. Design a loyalty program for your neighborhood gas station. Describe the incentives. Determine the cost structure.
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7. Design a loyalty program for your neighborhood gas station. Describe the incentives. Determine the cost structure.
Set benchmarks, and evaluate the profitability of the program across possible scenarios.
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Related Book For
Customer Relationship Management Concept Strategy And Tools
ISBN: 9783662553800,9783662553817
3rd Edition
Authors: V. Kumar , Werner Reinartz
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