A panel data model that predicts the cash flows from each individual customer, also as a function

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A panel data model that predicts the cash flows from each individual customer, also as a function of marketing communication inputs and the customers’ past purchase behavior observed over time.

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Customer Relationship Management: Concept, Strategy, And Tools

ISBN: 205432

2nd Edition

Authors: Michael Pearce

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Question Posted: Oct 28, 2024 08:01 AM

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A panel data model that predicts the cash flows from each individual customer, also as a function of marketing communication inputs and the customers past purchase behavior observed over time.
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A panel data model that predicts the cash flows from each individual customer, also as a function

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Customer Relationship Management: Concept, Strategy, And Tools

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