China, SAS, a business analytics provider, teamed up with Radica, a marketing firm headquartered in Hong Kong,

Question:

China, SAS, a business analytics provider,

teamed up with Radica, a marketing firm

headquartered in Hong Kong, to develop

a CRM analytics software. This software

enables companies to pull data from

social media platforms, and make decisions

based on the company’s findings.

Essentially, companies will now be able

to mine data from social media sources,

and use the findings to develop better

customer strategies (Onag, 2015).

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