Create a new valuable management resource. A marketing database could be used to support not only the

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Create a new valuable management resource.

A marketing database could be used to support not only the traditional marketing practices, but also a wide range of other business functions such as advertising, product R&D, distribution, customer service, and so on

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Customer Relationship Management: Concept, Strategy, And Tools

ISBN: 205432

2nd Edition

Authors: Michael Pearce

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Question Posted: Oct 28, 2024 08:00 AM

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Create a new valuable management resource. A marketing database could be used to support not only the

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Customer Relationship Management: Concept, Strategy, And Tools

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