How do you optimally allocate marketing resources to maximize customer value?

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Customer Relationship Management: Concept, Strategy, And Tools

ISBN: 205432

2nd Edition

Authors: Michael Pearce

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Question Posted: Oct 28, 2024 07:00 AM

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How do you optimally allocate marketing resources to maximize customer value?
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How do you optimally allocate marketing resources to maximize customer value?

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Customer Relationship Management: Concept, Strategy, And Tools

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