In viral marketing campaigns organisations can use films that will be edited by customers. They can give

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In viral marketing campaigns organisations can use films that will be edited by customers.

They can give the video their own ‘look and feel’. What is an advantage and what is a disadvantage of consumers editing the original film?

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Customer Relationship Management

ISBN: 9780273774952,9780273774976

2nd Edition

Authors: Ed Peelen

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Question Posted: Oct 28, 2024 05:02 AM

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In viral marketing campaigns organisations can use films that will be edited by customers. They can give the video their own look and feel. What is an advantage and what is a disadvantage of...
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In viral marketing campaigns organisations can use films that will be edited by customers. They can give

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Customer Relationship Management

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