The data which are received by companies via e-mail and the internet on the identity of customers

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The data which are received by companies via e-mail and the internet on the identity of customers apparently have a relatively low level of reliability.

(a) What could be the underlying reasons for this? Name three and explain your answers.

(b) What can a company do to guarantee the quality of these data?

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Customer Relationship Management

ISBN: 9780273774952,9780273774976

2nd Edition

Authors: Ed Peelen

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Question Posted: Oct 28, 2024 05:01 AM

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The data which are received by companies via e-mail and the internet on the identity of customers

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Customer Relationship Management

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