The traditional shopkeeper who still maintains personal contact with their customers is considered to have more (implicit)
Question:
The traditional shopkeeper who still maintains personal contact with their customers is considered to have more (implicit) knowledge of their customers than the CRM manager with expensive software and databases at their disposal.
(a) Do you agree with this statement? Substantiate your answer.
(b) In what areas does the (implicit) customer knowledge fall short? Give an explanation.
(c) Why is it that the CRM manager appears to lag behind the classic shopkeeper?
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Kirti Kaushal
Having experience of more than 10 years is good enough to coach my students. Currently, I am working as an active supervisor of ACCA students. In my career, I helped students in financial accounting, management accounting, cost accounting, financial reporting, taxation, and audit. I also helped students publish their articles or papers in good journals. I also helped students with thesis and objective writing.
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