This is especially prevalent in developing markets where 51% of the customers state that they purchase products

Question:

This is especially prevalent in

developing markets where 51% of the customers

state that they purchase products

because they benefit the environment

or society (The Regeneration Roadmap,

2012). Consequently, what constitutes

value to the customer is subject to change

which managers need to be aware of

when formulating a value proposition.

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