This is especially prevalent in developing markets where 51% of the customers state that they purchase products
Question:
This is especially prevalent in
developing markets where 51% of the customers
state that they purchase products
because they benefit the environment
or society (The Regeneration Roadmap,
2012). Consequently, what constitutes
value to the customer is subject to change
which managers need to be aware of
when formulating a value proposition.
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Related Book For
Customer Relationship Management Concept Strategy And Tools
ISBN: 9783662553800,9783662553817
3rd Edition
Authors: V. Kumar , Werner Reinartz
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