Assume you have used an online service such as Orbitz or Travelocity to make an airline reservation.
Question:
Assume you have used an online service such as Orbitz or Travelocity to make an airline reservation. The following day, you receive an e-mail containing a questionnaire asking you to rate the quality of the experience. Discuss both the advantages and disadvantages of using this form of questionnaire delivery.
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One advantage ofthis form of data gathering is the same as for mail questionnaires Th...View the full answer
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