(LO 1-4) Match each specific Data Analytics test to a specific test approach, as part of performing a test plan:

Classification Regression Similarity Matching Clustering Co-occurrence Grouping Profiling Link Prediction Data Reduction

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Specific Data Analytics Test 1. Predict which firms will go bankrupt and which firms will not go bankrupt. 2. Use stratified sampling to focus audit effort on transactions with greatest risk. 3. Work to understand normal behavior, to then be able to identify abnormal behavior (such as fraud). 4. Look for relationships between related parties that are not otherwise disclosed. 5. Predict which new customers resemble the company's best customers. 6. Predict the relationship between an investment in advertising expenditures and subsequent operating income. 7. Segment all of the company's customers into groups that will allow further specific analysis. 8. The customers who buy product X will be most likely to be also interested in product Y. Test Approach