(LO 7-3) Analysis: From Exhibit 7-8, choose 10 marketing KPIs to answer the following three questions. This URL

(https://www.linkedin.com/pulse/20130905053105-64875646-the-75-kpis-everymanager-

needs-to-know) provides background information for each individual KPI that may be helpful in understanding the individual KPIs and answering the questions.

Identify the equation/relationship/data needed to calculate the KPI. How frequently would it need to be incorporated to be most useful?

Describe a simple visualization that would help a manager track the KPI.

Identify a benchmark for the KPI from the Internet. Choose an industry and find the average, if possible. This is for context only.