Explain the characteristics of customers that have the following RFM scores: {1 1 5}, {1 5 1},

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Explain the characteristics of customers that have the following RFM scores:
{1 1 5}, {1 5 1}, {5 5 5}, {2 5 5}, {5 1 2}, {1 1 3}

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Database Concepts

ISBN: 978-0133544626

7th edition

Authors: David M. Kroenke, David J. Auer

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Question Posted: Feb 25, 2019 09:31 AM

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Explain the characteristics of customers that have the following RFM scores: {1 1 5}, {1 5 1},

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RFM SCORE 1 15 1 5 1 5 5 5 2 5 5 5 1 2 1 1 3 R Ordered recently Order...View the full answer

Database Concepts

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