In RFM analysis, what do the letters RFM stand for?

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Database Concepts

ISBN: 978-0133544626

7th edition

Authors: David M. Kroenke, David J. Auer

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Question Posted: Feb 25, 2019 09:32 AM

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What do the letters RFM stand for in RFM analysis?
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In RFM analysis, what do the letters RFM stand for?

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Database Concepts

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