The 21st century marketplace has become fundamentally different as a result of major societal forces that have resulted in many new consumer and company experiences and capabilities. These forces have created new opportunities as well as challenges and changed marketing management significantly by which companies need seek holistic and innovative ways to achieve marketing excellence and competitive advantage.

What are the challenges marketing managers are facing as a result of market change brought about by societal forces?

What possible opportunities companies can get from the market change brought about societal forces.

What innovative ways marketing managers should do in order to achieve marketing excellence and competitive advantage?