1. What are the challenges for brands that want to use virtual influencers? Meet Miquela Sousa, a Brazilian- American fashion influencer and music artist from Downey, California.

Better known as Lil Miquela, she has acquired 2.2 million Instagram followers

(Miquela 2020) organically since taking to the photo- sharing platform in 2016.

During that time, she has modeled clothes for brands including Prada (Perier 2018), Chanel, Diesel (Instagram 2018), and Moncler (Instagram 2018). She has established Club 404, her own clothing brand, too (Depop n.d.). She has released a Spotify top 10 track (Stutz 2017) and appeared on the magazine covers for Highsnobiety (High Snobiety 2018), and King Kong (King Kong 2018). In 2018 she attended Coachella, the Californian music festival. There she watched Beyoncé and interviewed artist J. Balvin

(Pero 2019). Lil Miquela has courted controversy, too, sharing a kiss with fashion model Bella Hadid in a Calvin Klein advertisement (Pasquarelli 2019).