13-8 The majority of shoppers agree that online reviews can be very helpful. However, some online reviews

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13-8 The majority of shoppers agree that online reviews can be very helpful. However, some online reviews are fake.

Research this issue and write a report on how to spot fake online reviews and the steps retailers take to minimise fake reviews. (AACSB: Communication; Use of IT;

Reflective thinking) pg101


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Digital Marketing, Strategy Implementation And Practice

ISBN: 9780273746102

5th Edition

Authors: Dave Chaffey, Fiona Ellis Chadwick, Kevin Johnston, Richard Mayer

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