14-2 Why is there a need for integrated marketing communications and how do marketers go about implementing

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14-2 Why is there a need for integrated marketing communications and how do marketers go about implementing it? (AACSB: Communication; Reflective thinking) pg99

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Digital Marketing, Strategy Implementation And Practice

ISBN: 9780273746102

5th Edition

Authors: Dave Chaffey, Fiona Ellis Chadwick, Kevin Johnston, Richard Mayer

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Question Posted: Oct 23, 2024 06:02 AM

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14-2 Why is there a need for integrated marketing communications and how do marketers go about implementing

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Digital Marketing, Strategy Implementation And Practice

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