14-2 Why is there a need for integrated marketing communications and how do marketers go about implementing
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14-2 Why is there a need for integrated marketing communications and how do marketers go about implementing it? (AACSB: Communication; Reflective thinking) pg102
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Digital Marketing, Strategy Implementation And Practice
ISBN: 9780273746102
5th Edition
Authors: Dave Chaffey, Fiona Ellis Chadwick, Kevin Johnston, Richard Mayer
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