14-9 Debate whether or not current regulations and guidelines regarding online advertising are adequate for this 428

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14-9 Debate whether or not current regulations and guidelines regarding online advertising are adequate for this 428 pg102 PART 3 DESIGNING A CUSTOMER VALUE-DRIVEN STRATEGY AND MIX type of promotion. Is it likely that the regulators will issue new guidelines or regulations? (AACSB: Communication;

Reflective thinking) pg102 Marketing ethics: racist promotion?

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Digital Marketing, Strategy Implementation And Practice

ISBN: 9780273746102

5th Edition

Authors: Dave Chaffey, Fiona Ellis Chadwick, Kevin Johnston, Richard Mayer

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