2. Based on infuencers message-quadruple pathways model (Fig. 10.1), do you agree that micro-infuencers are more efective

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2. Based on infuencer’s message-quadruple pathways’ model (Fig. 10.1), do you agree that micro-infuencers are more efective than celebrities in achieving L’Oréal’s strategic marketing goals?

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Digital Marketing Strategies For Value Co Creation Models And Approaches For Online Brand Communities

ISBN: 978-3030944469

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Authors: Wilson Ozuem ,Michelle Willis

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Question Posted: Oct 26, 2024 10:01 AM

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2. Based on infuencers message-quadruple pathways model (Fig. 10.1), do you agree that micro-infuencers are more efective than celebrities in achieving LOrals strategic marketing goals?
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2. Based on infuencers message-quadruple pathways model (Fig. 10.1), do you agree that micro-infuencers are more efective

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Digital Marketing Strategies For Value Co Creation Models And Approaches For Online Brand Communities

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