2. Has Cath Kidston executed value-based pricing, cost-based pricing or competition-based pricing? Explain. pg101

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2. Has Cath Kidston executed value-based pricing, cost-based pricing or competition-based pricing? Explain. pg101

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Digital Marketing, Strategy Implementation And Practice

ISBN: 9780273746102

5th Edition

Authors: Dave Chaffey, Fiona Ellis Chadwick, Kevin Johnston, Richard Mayer

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