2. What are the benefts and challenges of having a loyalty programme such as Sephoras? ...

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2. What are the benefts and challenges of having a loyalty programme such as Sephora’s?

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Digital Marketing Strategies For Value Co Creation Models And Approaches For Online Brand Communities

ISBN: 978-3030944469

1st Edition

Authors: Wilson Ozuem ,Michelle Willis

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Question Posted: Oct 26, 2024 10:01 AM

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2. What are the benefts and challenges of having a loyalty programme such as Sephoras?
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1. Drawing on the characteristics of the IBIL model (Fig. 3.1), analyse how Sephora targets, segments and builds customer loyalty in their online marketspaces.
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2. What are the benefts and challenges of having a loyalty programme such as Sephoras? ...

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Digital Marketing Strategies For Value Co Creation Models And Approaches For Online Brand Communities

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