3. Discuss what you consider will be the three most important factors in the macroenvironment, over the
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3. Discuss what you consider will be the three most important factors in the macroenvironment, over the next five years, for one of the following organisations:
(i) Center Parcs, UK
(ii) TUI, Germany
(iii) Accor, France
(iv) Real Madrid, Spain
(v) Disney World, USA
(vi) McDonald’s, USA.
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