Choose a specific organisation within one of the following sectors: tour operation airline accommodation

Question:

Choose a specific organisation within one of the following sectors:

 tour operation

 airline

 accommodation

 arts

 fast food

 sport.

For your chosen organisation, produce a model of its current business environment, including both its macro and the microenvironment.

Bearing in mind its current policies together with trends in the sector, and the world as a whole, produce another model of what you believe its business environment may be in ten years time.

Finally, on one sheet of A4 paper, you should outline the assumptions and evidence on which you have produced this second model.

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