6-4 List the steps for a typical new task buying process. What is product value analysis and...

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6-4 List the steps for a typical new task buying process.

What is product value analysis and in which step of the buying process does it occur? (AACSB: Communication;

Reflective thinking) pg102

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6-4 List the steps for a typical new task buying process. What is product value analysis and in which step of the buying process does it occur? (AACSB: Communication; Reflective thinking)
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