7-9 Search the Internet to find examples of retailers using SoLoMo and similar new technologies to target
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7-9 Search the Internet to find examples of retailers using SoLoMo and similar new technologies to target and engage potential customers, or describe your personal experience as a shopper in this type of retail technology environment. (AACSB: Communication; Use of IT; Reflective thinking) pg99
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Digital Marketing, Strategy Implementation And Practice
ISBN: 9780273746102
5th Edition
Authors: Dave Chaffey, Fiona Ellis Chadwick, Kevin Johnston, Richard Mayer
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