8-1 What is a product? How do consumer products differ from industrial products? (AACSB: Communication; Reflective thinking)

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8-1 What is a product? How do consumer products differ from industrial products? (AACSB: Communication;

Reflective thinking) pg101

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Digital Marketing, Strategy Implementation And Practice

ISBN: 9780273746102

5th Edition

Authors: Dave Chaffey, Fiona Ellis Chadwick, Kevin Johnston, Richard Mayer

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