8-3 Explain the importance of product quality and discuss how marketers use quality to create customer value.

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8-3 Explain the importance of product quality and discuss how marketers use quality to create customer value.

(AACSB: Communication) pg101

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Digital Marketing, Strategy Implementation And Practice

ISBN: 9780273746102

5th Edition

Authors: Dave Chaffey, Fiona Ellis Chadwick, Kevin Johnston, Richard Mayer

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