8-3 Explain the importance of product quality and discuss how marketers use quality to create customer value.
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8-3 Explain the importance of product quality and discuss how marketers use quality to create customer value.
(AACSB: Communication) pg101
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Digital Marketing, Strategy Implementation And Practice
ISBN: 9780273746102
5th Edition
Authors: Dave Chaffey, Fiona Ellis Chadwick, Kevin Johnston, Richard Mayer
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