9-2 What decisions must be made once a company decides to go ahead with commercialisation for a...

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9-2 What decisions must be made once a company decides to go ahead with commercialisation for a new product?

(AACSB: Communication) pg101

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Digital Marketing, Strategy Implementation And Practice

ISBN: 9780273746102

5th Edition

Authors: Dave Chaffey, Fiona Ellis Chadwick, Kevin Johnston, Richard Mayer

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