(a) Evaluate how good the six submarkets identified in the market for motels are (Exhibit 3-13) with...
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(a) Evaluate how "good" the six submarkets identified in the market for motels are (Exhibit 3-13) with respect to the four criteria for se- lecting good market segments.
(b) Same as
(a) but evaluate the four corner markets in the Tod- dler University baby footwear market (Exhibit 2-10).
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Basic Marketing A Global-Managerial Approach
ISBN: 9780073324043
11th Edition
Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin
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