Are there other types of customer relationship management objectives that should be added to Figure 1.8? How

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Are there other types of customer relationship management objectives that should be added to Figure 1.8? How relevant is customer relationship management

(CRM) if the customer is increasingly in charge of the marketing “conversation”?

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Digital Marketing Management A Handbook For The Current Or Future CEO

ISBN: 9781951527921,9781951527938

2nd Edition

Authors: Debra Zahay

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Question Posted: Oct 22, 2024 03:03 AM

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Are there other types of customer relationship management objectives that should be added to Figure 1.8? How

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Digital Marketing Management A Handbook For The Current Or Future CEO

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