Businesses need customer insight to monitor and improve their marketing effectiveness, but customers want their privacy to

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Businesses need customer insight to monitor and improve their marketing effectiveness, but customers want their privacy to be respected by limiting insights available.

How can businesses resolve this dilemma?

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Digital Marketing Strategy Implementation And Practice

ISBN: 247145

8th Edition

Authors: Dave Chaffey, Fiona Ellis Chadwick

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Question Posted: Feb 16, 2024 01:23 PM

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Businesses need customer insight to monitor and improve their marketing effectiveness, but customers want their privacy to

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Resolving the dilemma between businesses needing customer insight for marketing effectiveness and customers wanting their privacy respected requires a delicate balance and implementation of certain st...View the full answer

Digital Marketing Strategy Implementation And Practice

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