Explain the principles of effectiveness AB testing.

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Digital Marketing Strategy Implementation And Practice

ISBN: 247145

8th Edition

Authors: Dave Chaffey, Fiona Ellis Chadwick

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Question Posted: Feb 16, 2024 01:23 PM

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Explain the principles of effectiveness AB testing.
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Explain the principles of effectiveness AB testing.

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AB testing also known as split testing is a method used to compare two versions A and B of a webpage email or other marketing assets to determine whic...View the full answer

Digital Marketing Strategy Implementation And Practice

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