Can you map out an online buying model for a high-involvement purchase?
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Can you map out an online buying model for a high-involvement purchase?
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Sure I can help with that A highinvolvement purchase typically involves significant research and deliberation due to the high cost of the purchase andor the potential impact on the buyers life Examples could include buying a car applying for a mortgage or purchasing insurance Lets map out a simplified online buying model for a highinvolvement purchase 1 AwarenessNeed Recognition This is the first step in the buying process where the customer recognizes they have a need to purchase a product or service often triggered by an event such as realizing their car is needing frequent repairs and it may be time for a new one 2 Information Search Due to the high value or impact of the purchase the customer then begins an extensive search for information This could involve researching the types of products available the different brands and reading reviews The sources can range from online search sites like Google review sites forums social media or official brand websites 3 Evaluation of Alternatives After gathering information the buyer compares the varied options they found They may consider aspects like price features support services the reputation of brands and past experiences Comparison websites can help in this process 4 Purchase Decision After a thorough evaluation the buyer makes their decision and proceeds to purchase This stage involves the interaction with the online platform where the purchase is intended The ease of use of the website security and available payment options can influence the decision 5 Purchase The customer makes the actual purchase online They need to fill in their details choose their preferred payment and delivery options The aftersales support and warranty details can also be reviewed at this stage 6 PostPurchase Evaluation After the purchase and ...View the full answer
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Surojit Das
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