Explain what is meant by each of these five stages of on-site information processing: (1) Exposure; (2)

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Explain what is meant by each of these five stages of on-site information processing:

(1) Exposure;

(2) Attention;

(3) Comprehension and perception;

(4) Yielding and acceptance;

(5) Retention.

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Digital Marketing Excellence

ISBN: 9781138191709

5th Edition

Authors: Dave Chaffey, PR Smith

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Question Posted: Feb 06, 2024 02:00 PM

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Explain what is meant by each of these five stages of on-site information processing: (1) Exposure; (2)

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These five stages refer to the cognitive processing of information that occurs when a person is exposed to information either online or offline Ill ex...View the full answer

Digital Marketing Excellence

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