Click-through is one measure of the effectiveness of online advertising. a What is click-through? b Which factors

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Click-through is one measure of the effectiveness of online advertising.

a What is ‘click-through’?

b Which factors are important in determining the click-through rate of a banner advertisement?

c Is click-through a good measure of the effectiveness of online advertising?

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Digital Marketing

ISBN: 9781292077611

6th Edition

Authors: Dave Chaffey, Fiona Ellis Chadwick

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Question Posted: Feb 03, 2024 12:01 PM

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Click-through is one measure of the effectiveness of online advertising. a What is click-through? b Which factors

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a Clickthrough refers to the act of a user clicking on a particular digital advertisement or link an...View the full answer

Digital Marketing

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