Discuss the opportunities offered by the Place element of the mix for a) physical retailers and b)
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Discuss the opportunities offered by the Place element of the mix for a) physical retailers and b) digital retailers.
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The Place element of the marketing mix refers to the distribution channels through which products or services are made available to customers It encompasses decisions related to where and how products ...View the full answer
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Related Book For
Digital Marketing Strategy Implementation And Practice
ISBN: 9781292241579,9781292241623
7th Edition
Authors: Dave Chaffey , Fiona Ellis-Chadwick
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