Discuss the value chain elements for a specific industry or company of your choosing. How does the
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Discuss the value chain elements for a specific industry or company of your choosing. How does the company compete? What value-added processes are used? In terms of engagement, how does the customer help create value?
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Digital Marketing Management A Handbook For The Current Or Future CEO
ISBN: 9781951527921,9781951527938
2nd Edition
Authors: Debra Zahay
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