Discussion 1.3: Are there other types of customer relationship management objectives that should be added to Figure
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Discussion 1.3: Are there other types of customer relationship management objectives that should be added to Figure 1.8? How relevant is CRM if the customer is increasingly in charge of the marketing
“conversation”?
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Digital Marketing Management A Handbook For The Current Ceo
ISBN: 978-1606499245
1st Edition
Authors: Debra Zahay
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