Discussion 3.2: What are some of the issues marketers should consider when trying to make the conversion
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Discussion 3.2: What are some of the issues marketers should consider when trying to make the conversion process on their websites as effective as possible? How can personas and purchase scenarios be helpful?
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Digital Marketing Management A Handbook For The Current Ceo
ISBN: 978-1606499245
1st Edition
Authors: Debra Zahay
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