Discussion 6.1: Why do you think some managers are resistant to the idea of engaging in social
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Discussion 6.1: Why do you think some managers are resistant to the idea of engaging in social media marketing? What could you do or say to convince your reluctant boss that SMM could be a good idea in a specific business setting?
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Digital Marketing Management A Handbook For The Current Ceo
ISBN: 978-1606499245
1st Edition
Authors: Debra Zahay
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